Earlier today we highlighted Heron Preston and his #BEENTRILL pal Virgil Abloh discussing fashion trends and culture while at Art Basel. Since then, Preston has taken to Instagram to subtly announce information surrounding his first-ever collection presentation.

"FOR YOU, THE WORLD." A private presentation of my first collection. January 20th, Paris FRANCE. ✌🏾️

A photo posted by HPC TRADING CO (@heronpreston) on Dec 30, 2016 at 12:03pm PST

Titled “FOR YOU, THE WORLD,” the private presentation will take place on January 20 in Paris during Men’s Fashion Week.

For now, virtually no other details have been disclosed, but be sure to check back with us for more on Preston’s anticipated project.


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